This is a controversial question that a lot of business owners have their own opinions of and how the positive and negative impacts of Social Media can affect your business.
A lot of companies (most commonly SME’s), do not utilise their social media pages and don’t understand how the business can benefit from using them. A question so commonly asked is “how do businesses use social media?”
First of all, a lot of people associate Social Media with Facebook and Twitter.
In most cases they think that these sites are a distraction to their workforce and are not endorsed enough.
It still baffles me when I come across clients that have not even heard of LinkedIn. I have listed below a few sites that we, at Influx, use.
Other useful platforms include:
Only to name a few, these sites have been crucial to our success and have allowed us to build a loyal group of followers who in turn help with the day to day running of our business, including marketing, referring and of course sales.
What content should I supply?
The next question that is usually asked is “ok, that’s great, but how do I use these sites?” or “How am I going to find time for this?”
This question has a lot of different answers, depending on your business.
For example, in the construction industry a company can post updates on projects that they are currently doing, writing informative pieces on the industry, keeping up to date with industry news and innovative solutions to a lot of their client’s problems.
This alone would give a lot of potential clients the comfort that you as a business owner takes pride in your work.
In any industry, producing relevant and up to date content will allow your business to grow its following and create referral system that works for you. In many cases, like ours, this leads to a lot of potential clients and candidates.
How Can I Distribute My Content?
Both of these sites are places that you can add in the majority of your social media platforms and provide content spread across them at an arranged time by you.
Failing this, there are a lot of companies out there that provide a service to manage and produce content for you.
For any recommendations or any help with your social media, please do not hesitate to contact us on 01333426500 or email firstname.lastname@example.org.